Privacy policy

Template text, not legal advice. Review it against the ICO guidance and your actual setup before publishing. Last updated: 2026-11-10.

Who we are

Keep Calm and Prep (https://keepcalmandprep.com) is operated by Aaron Rockett, United Kingdom. For any privacy question, contact [email protected]. We are the data controller for the limited data described below.

What we collect

• Emails you send us. If you email us we keep your message and address to reply (lawful basis: legitimate interests). We delete correspondence when it's no longer needed.
• Server and security logs. Our host (Cloudflare Pages) processes IP addresses and request data to deliver and protect the site (legitimate interests).
• Choosing your Amazon store. When you click an Amazon link, our host tells our link script which country your request comes from (derived from your IP address), so we can send you to Amazon.co.uk or Amazon.com. We don't see or store your IP address, and we don't keep a record of the click (legitimate interests: sending you to a store you can actually buy from).
• Analytics. We do not currently use any analytics tools.

Amazon affiliate links

When you click an Amazon affiliate link, you leave our site. Amazon may set cookies on its own website to attribute the purchase to us; that processing is covered by Amazon's privacy notice (Amazon.com / Amazon.co.uk). We receive only aggregated, anonymous sales reports, never your name or what else you bought.

Your rights

We're based in the UK, so UK data protection law (UK GDPR and the Data Protection Act 2018) applies. Wherever you live, you can ask for access to, correction of or deletion of your personal data, and you can object to processing. Contact us using the email above. You can also complain to the Information Commissioner's Office at ico.org.uk.

Cookies

See our cookie policy.